Brand Identity · F&B
The Cookie Factory
A complete brand identity built with warmth and craft — designed to make a new F&B brand feel loved, remembered, and chosen.
The challenge
The brand launched with no visual identity. In a crowded F&B market, it needed a look that felt genuinely warm and homemade — the kind of brand people connect with — while also being cohesive, memorable, and production-ready. Beautiful and built to work.
The full identity system on one board
The approach
- Set the mood — a warm, edible palette (vanilla cream, dark chocolate, dusty blue) that makes the brand feel comforting and inviting the moment you see it.
- Craft the logo — a warm, characterful cookie logo that gives the brand an instantly recognizable, likeable face.
- Create a system — seamless checkerboard and scatter patterns that keep the brand recognizable and consistent across every product, quietly building trust.
- Design for production — every asset applied to real mockups and built to go straight to market, not just to a presentation.
Mascot, patterns, and product applications
The result
A brand identity that's both beautiful and built to work — a growing F&B business walked away with a system that looks lovely and earns its place:
- A warm, memorable logo that customers connect with
- A cohesive look that stays consistent — and builds trust — everywhere
- A flexible pattern system that extends to new products without redesign
- Production-ready files, crafted to move straight to market
Want a brand that's beautiful and built to help you grow?
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