Lumen — making it fun to build on your dreams

The problem to solve

Many manifestation apps feel like a to-do list with nice fonts. People write a goal once and never come back. Lumen needed to feel interactive and fun, so building on your dreams becomes something people look forward to — while staying calm, simple and welcoming for people just starting a practice.

Lumen is built by Spectiv, a British-owned company in Dubai, for Rediston. I designed it as part of my ongoing work with the Spectiv team.

What I did

Researched how this audience talks about meditation and manifestation, then redesigned the whole app as one visual system: home, explore, journeys and journal. The journal became a dream board of photos and notes that people can pin, tick off and celebrate. The App Store screenshot set was built on the same keyword research, so the listing speaks the audience's language.

The approach

1. Design for trust. A clean, minimal interface that feels credible and grounded — never a gimmick.
2. A calming color system. Built a soft, health-focused palette that feels clinical enough to trust and calm enough to meditate with.
3. Simplicity over complexity. Reduced the experience to its essentials — open the app, pick a session, follow the guide — so practice stays easy.
4. UI that matches the outcome. Designed the interface to make progress feel clear and motivating, not clinical or confusing.

Process — how I worked

Not "make it pretty," but a sequence of decisions, each one checked back against the problem, the user, and the goal:

1. Research first. Studied the audience and competitors to find where existing meditation and manifestation apps lose people — and designed around those gaps.
2. Set principles, not just screens. Credible over flashy, calm over clever, show-don't-tell — a compass every later decision had to pass.
3. Map the flow, then wireframe it. Wireframed the full app (Home · Practices · Insights · Community · Journal) to lock the logic before spending time on any visuals.
4. Build a system, not pages. One set of tokens — the soft neutral palette, type scale, cards — reused across every screen, so it stays consistent and quick to extend.
5. Prototype, test, refine. Turned the key screens into a clickable flow, watched where people hesitated, and tightened copy and hierarchy from what I saw.
6. Design for the store, too. Carried the same thinking into a research-backed App Store set (keyword research and competitor analysis) so the work converts before anyone installs.

App Store screenshots, designed to convert

A store listing has seconds to work, so every panel is a research-backed decision, not a guess — driven by keyword and competitor data.